Jordan shoes story

    Saturday, July 4, 2009, 03:27 AM [General]

     

    China jordan shoes Co., Ltd. is fully responsible for "Jordan" brand series products in China, production and operation of wholly foreign-owned enterprises.
         In 1998, Jordan (China) Co., Ltd. in Fujian Province, southeast coast of China to establish its first production base in China, specializing in the production of "Jordan" sports shoes, apparel and related sports products. Plant covers an area of 60,000 square meters, in strict accordance with the emerging standard garden-like plant layout, with more than 3,500 employees, including 150 professional R & D personnel, marketing, headquartered in scenic Special Economic Zone - Xiamen, the five geo-Bay headquarters building which is being prepared, and in 2006 voted in Tong'an built area of 100 acre industrial park clothing.
         Base 7 has a standardized international advanced production lines, with strict standards, the test center facilities to ensure that the products in strict accordance with the implementation of national quality standards. In 2001, the base through the ISO9001 international quality management system certification; in 2003 awarded by the National Inspection Office "national exemption product" title; in 2004, the introduction of the ISO14001 international environment system certification, the production of the full implementation of international environmental standards; At the same time, China's State Sports Jordan Institute for Scientific Research Office of the fixed-point products producer.
         Sports in China and healthy development of the responsibility to create the most sophisticated in the world for the Chinese people and equipment for the concept of professional sports, professional sports, sports science, health sport advocates
        "Jordan" has chosen the market-to-end intensive - to take full account of the size of the Chinese people, the foot type and sporting habits, the organic integration of human mechanics and engineering principles, to help sports enthusiasts of the sport performance of the pursuit of excellence, this is air jordan shoes Co., Ltd. has followed the policy of "tailored specifically for Chinese consumers to create" business purposes.

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    Nike innovation - the creation of great wealth

    Saturday, July 4, 2009, 03:21 AM [General]

     

    1, Nike air shoes CO. since 1986 stock returns at an average annual growth rate of 47 percent, in the 1986-1996 period, the "Fortune" magazine from the company in the United States in 1000, the company within the top 10. What is their secret?-Depth study of the concept of the company will find that dare to risk, to break the conventional, unconventional is an important reason for a miracle. "Fortune" magazine, senior research fellow Gary

    • Hamel said, instrumental music from the impetus for innovation and innovative thinking, business innovation is a change in the existing competition in the core industries, as well as the ability to create new industries. This will be a fundamental under a global enterprise competitive advantage. In an increasingly nonlinear world, only non-linear strategies in order to create a huge new wealth.

    2, continuous reform and innovation, the implementation of the new marketing strategy is a magic weapon for winning the Nike, but also to all industries and enterprises of the magic weapon to win. Over the past ten years, although some large companies have created tremendous wealth, but these nike shoes corporate culture and image of the constant innovation of the company is a huge difference. When the old-fashioned department store company to focus on improving the supply chain and production line for a large number of marginal expansion, innovative new product range of public and retail concepts in the creation of the entire Division. April 1995 to April 1996 period, and the Internet-related companies the total amount of its capital from nearly zero to nearly 10 billion U.S. dollars for two years.
    3, the building of corporate culture must pay attention to their own personality, to develop their own personality. Must fully develop their own unique personality characteristics and to establish good at seizing new opportunities for the implementation of a variety of cultural innovation

     

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